Aventura Mall shoppers will have at least six new fragrance and beauty boutiques to browse by November, as the mall's owner bets that the booming "scent stacking" trend can fill storefronts with younger luxury buyers.
Parfums De Marly and Initio Parfums are set to open in September, followed by Celine in October and Bulgari in November, according to a Miami Herald report published Thursday, July 30. Those brands join Amouage, which held its grand opening Tuesday, July 7, and the first Clive Christian store in the United States, both of which opened earlier this year.
"Our guests appreciate the juxtaposition of iconic brands with new, innovative concepts and that certainly extends to beauty where we have seen an explosion of interest," Jackie Soffer, chairman and CEO of Turnberry, the mall's parent company, told the Herald.
The fragrance push taps a consumer shift Pinterest calls "scent stacking," in which younger shoppers blend multiple perfumes into personalized combinations rather than wearing a single signature scent. Online searches for "niche perfume collection" have jumped 500 percent, according to Pinterest's trend data, and the global luxury niche perfume market, valued at $3.8 billion in 2024, is projected to double by 2032.
Aventura Mall already houses Creed, Jo Malone London, Aesop, Bond No. 9, and Chanel Beauty.
First-to-market fashion and lifestyle brands
The fall expansion goes beyond scent. Uniqlo will open one of Miami's first two locations at the mall, with a second planned for Lincoln Road in Miami Beach. Bershka, the Inditex-owned fast-fashion brand that posted €3.29 billion in 2025 sales, will debut its first physical U.S. store at Aventura. The mall's official website lists Bershka as "Coming 2026" without a confirmed date. Revolve, the online fashion retailer, will also open its first Florida brick-and-mortar location at the mall this fall.
Additional brands announced for Aventura Mall include Missoni (which opened Friday, July 10), On, Wilson, FIGS, SuitSupply, Gorjana, BYLT, and Neko Health. As we reported July 16, Wilson Sporting Goods was among the first new tenants confirmed for the expansion.
Mall riding momentum
The expansion comes as Aventura Mall was named Best Mall in the United States in the 2026 USA Today Readers' Choice Awards for the second consecutive year, according to a separate Herald report. First-quarter 2026 visitor traffic grew 9 percent year-over-year, and average shopper dwell time rose to 104 minutes between January and May, up from roughly 60 minutes during the same period in 2025.
Specific opening dates for Uniqlo, Bershka, and Revolve have not been confirmed. Residents can check aventuramall.com for updates as fall lease dates are finalized.
Upcoming at Aventura Mall
- September 2026: Parfums De Marly and Initio Parfums openings
- October 2026: Celine opening
- November 2026: Bulgari opening
- Fall 2026 (date TBD): Uniqlo, Bershka, Revolve
